Competitors
Keep your friends close, and your enemies closer
What is the name of the Client's brand
What is the name of the competitor?
What is their website address?
What is their tagline/intro message?
What is their slogan?
What is their core message?
What is their differentiator?
What is their value proposition?
Is their position unique?
Yes
No
Is their position defensible?
Yes
No
How are they communicating their position?
Which features and benefits are being highlighted the most?
Who are they appealing to?
How would you describe their brand voice?
How are they executing their personality visually?
How would you describe their logo?
Which colours do they use?
How would you describe the style of their illustrations and icons?
What typefaces do they use in their typography system?
How would you describe their packaging?
How would you describe their User Interface?
How would you describe the User Experience?
How would you describe their Mobile Experience?
How would you describe their photography?
Do they have a blog?
Yes
No
Which contact methods do they provide?
What are their support hours?
What is their brand archetype?
None
The innocent
The Explorer
The Sage
The Hero
The Outlaw
The Lover
The Jester
The Everyman
The Creator
The Ruler
The Caregiver
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What is the competitor doing right?
What is the competitor doing wrong?
ADD COMPETITOR
Inquiry
What is the name of your brand?
What is your name and surname?
What is your contact number?
What is your email?
Which of our services are you interested in?
Brand Strategy
Brand Identity
Brand Awareness
What is the deadline?
What is your budget?
How many people are responsible for approving the artwork?
Are we allowed to showcase your designs on our website and social media?
Yes
No
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